Check SEO and GEO visibility for a keyword

Check where a domain ranks in Google, whether AI answers (Google AI Mode, Google AI Overview, ChatGPT) mention or cite it, search volume, and backlink strength.

GEO here means generative engine optimization: whether an AI answer mentions or cites your domain, next to the classic SEO question of where you rank in search results. This walks through five jobs that together answer both.

What it costs

google.serp.organic and google.keywords.volume and the AI-answer jobs each price differently, and google.keywords.volume in particular is priced much higher than a results page. Quote each one before you run it:

search {"filters": {"capability": "google.serp.organic"}, "prefer": "cheapest"}

On 2026-09-28 the cheapest listed prices were google.serp.organic around $0.0019 per call, google.serp.ai-mode around $0.002 per call, google.keywords.volume around $0.09 per call, and backlinks.domain.summary around $0.024 per call on its one provider. Read the live numbers and check balance before running the whole set on a list of keywords.

Google results

google.serp.organic takes query, and optionally location, language, country and device:

run {"endpointId": "job:google.serp.organic", "input": {"query": "best crm for startups", "location": "United States"}, "idempotencyKey": "geo-crm-organic", "fallback": true}

curl -s "https://api.looot.ai/v1/runs?wait=20" \
  -H "Authorization: Bearer $LOOOT_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "endpointId": "job:google.serp.organic",
    "input": {"query": "best crm for startups", "location": "United States"},
    "idempotencyKey": "geo-crm-organic",
    "fallback": true
  }'

looot run job:google.serp.organic \
  --input '{"query": "best crm for startups", "location": "United States"}' \
  --wait

Read result for the ranked list and find your domain’s position, if it appears at all.

AI answers: AI Mode, AI Overview, ChatGPT

These three, google.serp.ai-mode, search.google-ai-overview and search.chatgpt, are each served by one provider today, so search for the job, inspect the endpoint it returns, and send that endpoint’s own required fields. Don’t guess a shared input name:

search {"filters": {"capability": "search.chatgpt"}}

inspect {"endpointId": "<endpointId from that search>", "detail": "run"}

inspect returns requiredInputFields, inputSchema and a run template with the exact field names that endpoint takes. Fill in the placeholders and run it with your own idempotencyKey. Repeat for google.serp.ai-mode and search.google-ai-overview.

Read each answer’s text from result and check whether it names or links your brand and domain.

Search volume for the keyword

google.keywords.volume is priced higher than a results page, so quote it first (step above). It takes a keywords array:

run {"endpointId": "job:google.keywords.volume", "input": {"keywords": ["best crm for startups"], "location_name": "United States"}, "idempotencyKey": "geo-crm-volume", "fallback": true}

curl -s "https://api.looot.ai/v1/runs?wait=20" \
  -H "Authorization: Bearer $LOOOT_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "endpointId": "job:google.keywords.volume",
    "input": {"keywords": ["best crm for startups"], "location_name": "United States"},
    "idempotencyKey": "geo-crm-volume",
    "fallback": true
  }'

looot run job:google.keywords.volume \
  --input '{"keywords": ["best crm for startups"], "location_name": "United States"}' \
  --wait

Domain strength

backlinks.domain.summary takes domain and gives back authority and backlink totals:

run {"endpointId": "job:backlinks.domain.summary", "input": {"domain": "example.com"}, "idempotencyKey": "geo-example-backlinks", "fallback": true}

Read normalized.fields.backlinks, .referringDomains and .rank when normalized is present, or result otherwise.

Report

Say where the domain sits in the organic results, whether each AI answer mentions or cites it and what it says, the keyword’s search volume, and the domain’s backlink totals. Name the provider behind each fact (servedProviderId) and the total spent (actualCost summed across runs).

What the answer looks like

Field	What it is
`status`	`completed`, `failed`, `queued`, `running`
`outcome`	`hit`, `weak`, `miss`, `error`, `rejected`, `skipped` or `pending`
`servedProviderId`	the provider that answered
`actualCost`	what this run charged
`normalized.fields`	only on `backlinks.domain.summary`: `backlinks`, `referringDomains`, `rank`
`route.summary`	fallback runs only

The organic, AI-answer and keyword-volume jobs have no normalized map yet: read result and check the field names the provider used, or use inspect on the endpoint first to see its outputSchema.

On a miss or error

An AI answer job with one provider and no fallback: a miss there is a plain outcome: "miss", with nothing else to try. Retry later or note the gap in the report.
no_supply_for_job: no endpoint currently does that job. capability_request asks looot to add one.
insufficient_balance: the run is blocked and not charged. Use top_up, then retry with a new idempotencyKey.